The 2027 edition of basketball’s premier event will be hosted in the Middle East for the first time.
Basketball’s global governing body FIBA and the Local Organizing Committee unveiled the logo and visual identity of the FIBA Basketball World Cup Qatar 2027, alongside the “Step It Up” campaign on Monday.
The logo is inspired by the Bisht — a cloak reserved for special royal occasions across the Arab world — wrapping around the Naismith Trophy, basketball’s ultimate prize.
The logo signifies the flagship event’s first voyage in the Middle East, which is slated to take place from August 27 to September 12, 2027 in Doha.
FIBA said the logo gestures “achievement, pride and distinction” and captures “Qatar’s energetic embrace of the global basketball community, the ultimate prize and the honour and passion of wearing a national team jersey” in a statement.
“The design of this logo celebrates the rich Qatari and Arab culture and values, reflecting Qatar’s commitment to showcasing its heritage on the global stage through this prestigious sporting event,” Mohammed Saad AI-Meghaiseeb, the Director General of the Local Organizing Committee, said in the same statement.
The logo will change colours as the tournament progresses, mirroring the change in colours of Bisht worn throughout the day. The qualifiers will have a white logo, which will change into brown and black as it turns to the tournament and the final stage of the 2027 event, respectively.
The likes of the FIFA World Cup 2022 and the Asian Cup 2023, two major tournaments that Qatar hosted in recent years, have already experimented with color changes.
Source: Doha News